Growth-Driven Development

Incremental optimizations to increase conversion and visibility

Just because you build it does not mean they will come.  One of the most important parts of web development is proactively and continuously improving user experience based on real data; A/B testing, heatmaps, recordings, and analytics.

Most of my clients originally hire me for web development or website bugfixes, but they’ll stick around for the incremental changes and growth-driven design.

To the right you’ll see a before-and-after screenshot for a new client redesign that is currently not live yet at the time of this page being published.  The new design improvements are based on heatmaps and a new product release.

Heatmap Growth Driven Design

A/B Testing

using Google Optimize

Using A/B testing with Google Optimize helps us make smart changes based on data rather than assumptions and traditions.


using Hotjar

Using heatmaps and recordings I’m able to identify room for improvement and optimize my client’s websites programmatically.


using Google Analytics

Using analytics, growth-griven design can eliminate the pain-points of guesswork and drive optimal results using data.